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詳細資料ISBN：9781292056586 叢書系列：公共關係 規格：平裝 / 624頁 / 普通級/ 單色印刷 / 11版 出版地：台灣 內容簡介 1.OFFERS A HOW-TO APPROACH - THIS EDITION GIVES STUDENTS THE TOOLS TO FIGURE OUT STRATEGIES AND TACTICS. IT TEACHES THEM TO DO AN ENTIRE PROGRAM PLAN IN PART 2, BUT ALSO FOLLOWS UP WITH PART 4 CONTAINING CHAPTERS ON SUCH TACTICS AS HOW TO DEVELOP A WEBSITE, WRITE AN ONLINE NEWS RELEASE, WRITE A RADIO AND TV PUBLIC SERVICE ANNOUNCEMENT, ORGANIZE A NEWS CONFERENCE, PREPARE CLIENTS FOR MEDIA INTERVIEWS, PLAN BANQUETS, AND ORGANIZE PROMOTIONAL EVENTS. 2.PROVIDES “ON THE JOB” INFORMATION -ON THE JOB BOXES PROVIDE INSIGHT INTO THE PROFESSION. TYPES OF ON THE JOB BOXES INCLUDE A MULTICULTURAL WORLD, INSIGHTS, AND ETHICS. 3.OFFERS CASE STUDIES - PR CASEBOOKS FOCUS ON TODAY’S ISSUES AND CURRENT CONTROVERSIES. THEY EXAMINE THE PUBLIC RELATIONS CAMPAIGNS OF WELL-KNOWN COMPANIES, INSTITUTIONS, AND INDIVIDUALS TO MANAGE COMPETITION, CONFLICT, AND CRISIS. NEW CASE STUDIES IN THIS EDITION INCLUDE THE FIFTY SHADES OF TRAVEL PROMOTION AS WELL AS CASE STUDIES ABOUT 7-ELEVEN AND IBM. 4.FOCUSES ON ETHICS AND MULTICULTURALISM - FEATURES ON REAL-LIFE SITUATIONS ASK READERS TO DECIDE WHAT IS MORALLY AND PROFESSIONALLY CORRECT IN A PARTICULAR SITUATION. THIS EDITION, UNLIKE OTHER TEXTS, DEVOTES AN ENTIRE CHAPTER TO HOW TO UNDERSTAND AND COMMUNICATE WITH DIVERSE, MULTICULTURAL AUDIENCES WHETHER IT BE HISPANICS, THE LGBT COMMUNITY, OR MUSLIMS. |
| 搜尋參考資料: 1.Big Government - Breitbart www.breitbart.com/big-government President Barack Obama delivered a stirring eulogy Friday for the Rev. Clementa Pinckney and eight others who were murdered in their church earlier this month by a ... RJ Reynolds Tobacco Company (RJR) first sponsored PRCA rodeos in 1972 with the Winston Rodeo Series. 23 When tobacco sponsorship of rodeo started, concerns … www.bloomberg.com The daily online Bloomberg report gives you the latest headlines from around the world, current market data annd personal finance advice, politics and top videos. www.amazon.com/books-used-books-textbooks/b?ie=UTF8&node=283155 Up to 50% Off Select Science Fiction and Fantasy Books. Terms of Enlistment (Frontlines) › Marko Kloos www.washingtonpost.com/national/health-science/as-doctors-grow... Dec 10, 2012 · “The public thinks that physicians’ health and competence is being vigorously monitored and assessed. It isn’t,” said geriatrician William Norcross ... Public Relations：Strategies and Tactics (GE) 11,e |
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